As a recent alumni, I’ve had a lot of time this summer to sort of reflect back on my three years in my sorority. The years I spent in Alpha Xi Delta were by far the best years and most fulfilling in my life thus far. Starting out as a shy, quiet girl while pledging and blossoming into a confident, outgoing sister who became a strong leader in the house. I never realized the things that could possibly come out of joining a sorority, but AXiD truly helped me grow as a person and as a successful woman.
My junior year in the chapter I was elected as the Public Relation Vice President on the executive board. This position was something that wasn’t really used to its full potential in the past, and I knew I wanted the position to be all that it could be in order to advance the chapter as much as possible in the short year I had it for.
Most people see public relations as its literal meaning: relationships with the public. What few realize is that it is so much more than that in sorority life. Sure there will be times where the chapter has to form relationships with the student body through events and fundraisers and really get their name out on campus, but what I learned from this position is that is is really marketing the sorority to potential members, other students, and even staff.
Think of your sorority as a product, or a brand. People may or may not know about it in your area (the university or college campus), maybe they can’t even pronounce the letters (a Xi, Ξ, is pronounced like the letter Z when saying it in Alpha Xi Delta FYI). As the PRVP, you must market your sorority in a way that everyone will at least know the name. This comes in handy when it comes to recruitment, because potential new members will already know about you a little bit, and hopefully will like what they see.
As PRVP I found myself doing so many things that fell under advertising or marketing, that the position’s title was a little misleading. I made flyers, posted Facebook statuses and pictures, kept up with an Instagram and Twitter, and basically promoted AXiD in any way possible. If you think of your sorority as a product that you are trying to sell, it is wasier to come up with creative and fresh ideas to put yourself out there. Think of a logo (things like your letters, mascots, flowers, colors, etc.) and use them in everything you do. This helps develop your sorority into a brand.
For example, think of your favorite brand you shop for. I guarantee you know their colors, what their logo looks like, and other details that identify them in seconds. If you are able to establish the same recognition with your sorority, you will not only have amazing PR but you will be known on your campus by virtually everyone and you will stop getting the same comments like, “Alpha What Delta?”